Face it. Sooner or later your email address is going to end up on someone’s list whether you want it to or not. When it does, a variety of approaches are going to be used in setting up the subject line in an attempt to get you to open the email that you are sent.
Now we all expect to see email from those who have a list that we have already signed up for. That’s fine, I have no issue with that. Also, mail will show up from those people whose list you have not signed up for. This is also fine. But lately, I have been seeing a trend that has caught my attention. What makes it disturbing is that the mail is set up to make it look like it is from someone that I already know. An email will arrive where it says something like “Your friend (name) has ………. ” or the subject line is typed to make it look like a reply to an email that you have already sent. Another interesting item I have seen is where you may get sent an automatic download or that there have been repeated attempts to get a hold of you so that your payment can be processed. Speaking for myself, the only places where I expect to get payments from are Clickbank and Paypal. Even then, you need to take a real close look at those two also to determine if the email appears legitimate. Some people are starting to use the terms “Paypal” and “Clickbank” in the name portions of their email addresses. I can’t really think of any other reason why I should be getting a payment unless it’s from someone who has already purchased one of my products.
Fortunately, there are ways available to help you protect yourself with regard to suspicious emails. If you are not sure where the email is from, you can always go ahead and delete it. On some email programs, you can place your cursor on the subject line, right click and select properties. This will reveal the email address of the originator. Another thing you can do is send the email to your spam or junk email folder. At one time when I thought my emails were being tampered with, I asked my hosting service at the time to run a diagnostic on the email account. This revealed that my account had been spoofed and the problem was immediately fixed.
Granted, the suspect emails you receive may indeed by harmless but I recommend that when you see them you go with your gut instinct. With the various means for people to create cyber-mischief, you should always take the safe-approach. If a red flag goes up inside your head, chances are it’s for a reason.
Here’s to You!
- A subject line to open for (blogs.constantcontact.com)
- 5 Tips for Writing Subject Lines that Will Get Your Emails Opened (blogs.constantcontact.com)