When I began experimenting with putting blogs together, I wanted to have a blog and a website on just about everything I could think of. I became fascinated with the idea that you could put something together that dealt with a topic of interest and people would read it. I also liked the idea of all the extra stuff I could add such as banner, affiliate links, Adsense ads and things that were written by other bloggers.
Over the course of twelve months, I must have between two to three dozen various sites together on a plethora of topics. I soon came to the realization that these sites required a fair amount of upkeep and maintenance. There was content to write, links to test, pictures to add and traffic to generate. Oh yes, don’t forget the backups of the blog files and databases. On top of that, having a day job often left me on many days where my mind was in a “mush-state” by the time I got home. This along with the flood of emails I would get as a result of being on just about anybody’s and everybody’s list made me realize it was time to scale back. Learning how to put all this stuff together was fun but I could tell that the quality was suffering.
Having this in mind, I decided I would “let go” of quite a few of the sites I had started and begin devoting more attention on a select few. I figured that doing a few things well would outweigh doing a bunch of things in slipshod fashion. After finding things on other people’s sites such as expired links, I knew that I needed to do my best to make sure people would not experience this on anything I put together. If the blog/website is difficult to navigate, your readers are going to go elsewhere.
So here are some things you can do:
a) Make sure any of the links you have work and take your readers to where they are supposed to go. If any of them take your readers to sites that have since expired, they may send you a vibe that says “You are the weakest link, Goodbye!”
b) Review your posts to make sure that there aren’t any strange characters in the body of text. Proofread or have a friend proofread your content. Nothing says “ICK!” as much as bad spelling and grammar.
c) Ensure your version of WordPress as well as that of your plugins is current.
d) If you have any videos included, take time to check them out to make sure that they still work or that there are no other issues. I recently was reviewing a video where the screen did not display the full body of text that was on the slide. A comment was made from another reader sometime back and it still had not been fixed.
e) In the event you receive feedback from your readers making you aware of an issue, acknowledge the comment and get the issue resolved quickly. Be “Johnny on the Spot” when it comes to fixing your site or blog.
f) After you complete the construction of a blog or website, give it a test-run. You want to find out if there are any “hiccups” and get them taken care of before you release your work to the public.
With these tips in mind along with following the concept of not spreading yourself too thin, your blogs and websites will have an approved appearance overall. They will be more appealing to those who come to visit and with some word of mouth coming into play, you may even see some increases in the amount of traffic to your sites. Take a look at the sites that successful bloggers put together (John Chow is a favorite of mine) and see if you can implement some of their techniques/methods on your blogs. Always be on the lookout for improvement and be proud of what you create!
Best Wishes & Here’s to you “Making It Happen!”